Special label
Variable Data Labels
Variable data labels and QR codes carry personalised information, website links and cashback offers, and protect the brand with microscopic authentication QRs.
Personalised Labels
Used in global FMCG campaigns by brands such as Heinz, Nestlé and Coca-Cola for gifting and promotions. Personalised labels lift sales, social engagement and first-party data collection.
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What are personalised labels?
Used in global FMCG campaigns by brands such as Heinz, Nestlé and Coca-Cola for gifting and promotions. Personalised labels lift sales, social engagement and first-party data collection.
Why brands choose them
- Enhances brand recall through personalisation.
- Drives repeat purchases and customer loyalty.
- Works well for seasonal or festival-based marketing.
- Encourages user-generated content on social media.
At a glance
Personalised Labels: key facts
Where they are used, what they combine with, and how Kwality produces them.
- Used in
- Food & Beverages · Beauty & Personal Care · Wine & Spirits
- Pairs well with
- Variable Data Labels · Variable Shelf Strips · Foil & Emboss Labels
- Print processes
- Offset · Flexo · Digital · Screen, chosen per job
- Quality checks
- Camera inspection and Global Vision
- Made at
- Naraina Industrial Area, New Delhi
Quick answers
Personalised Labels: common questions
Can't find your answer? Call +91 97178 88071 or email info@kwalityoffset.com.
What are personalised labels?
Used in global FMCG campaigns by brands such as Heinz, Nestlé and Coca-Cola for gifting and promotions. Personalised labels lift sales, social engagement and first-party data collection.
Which industries use personalised labels?
Kwality supplies personalised labels to food & beverages, beauty & personal care and wine & spirits brands. Enhances brand recall through personalisation.
How do I order personalised labels from Kwality?
Send the label size, quantity, material and finish through the Customise your Labels form, email info@kwalityoffset.com or call +91 97178 88071. Kwality reviews the brief, shares proofs and pricing, then prints in-house in New Delhi.
Related
Often combined with personalised labels
Special label
Variable Shelf Strips
Custom shelf strips for dynamic pricing, SKU-level changes and promotional messaging in retail stores.
Special label
Foil & Emboss Labels
3D foil and emboss labels produced with advanced UK technology for standout shelf appeal on premium packaging.
Further reading
Guides on personalised labels
FMCG
How FMCG Brands Use Personalized Labels to Boost Sales
What personalised packs on supermarket shelves do for sales and engagement.
Buying guide
Choosing a Personalized Label Manufacturer
How to find personalised labels that truly represent your brand.
Start a project
Ready to add personalised labels to your pack?
Share the product, size and quantity. We'll recommend the construction and send proofs and pricing.